One of the reasons I recommend this article is because the focus is more on business owners than on job seekers. I recommend Samantha Li’s article on LinkedIn headlines, “ 18 LinkedIn Headline Examples,” that was published in Small Business Trends. His headline now reads “Business Marketing Student | Colorado Mesa State University | Ping Pong Connoisseur.” He chose the phrase “Ping Pong Connoisseur.” Now, along with adding his field of study, he’s further differentiated himself by including this clever way of describing his hobby. Since he’s quite skilled in playing ping pong, I encouraged him to add that hobby to his profile. At my suggestion, he expanded his headline to put his major “Business Marketing” at the start of the headline. Originally, he had “Student at Colorado Mesa State University” for his headline. Since hiring people is a key part of her job, her new headline is “From Submarines to Rockets – We’re Hiring!”Īnother client is a junior at Colorado Mesa State University in Grand Junction, Colorado. When we started working together, she was using the company’s tagline in her profile headline. One client works as the human resources manager for a company that designs and manufactures specialty turbomachinery. Also, people in this age group are often surprised by my tagline “Making Social Media Simple, Easy and Fun.” Many have not had positive experiences with social media and would not call it simple, easy or fun. The two parts of this headline that are most attention-getting are “Baby Boomer Specialist” and “Making Social Media Simple, Easy & Fun.” Most social media trainers, especially those with a LinkedIn focus, don’t specialize in the baby boomer age group. Currently, my headline is “LinkedIn Trainer | LinkedIn Presenter | Baby Boomer Specialist | Business Owners | Job Seekers | Making Social Media Simple, Easy & Fun.” I’ve changed my profile headline many times over the years that I’ve been on LinkedIn. Use words and phrases that will intrigue people and cause them to want to know more about you. Do you catch people’s attention with your LinkedIn profile headline?Īs you craft your profile headline, brainstorm ways to catch people’s attention.
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